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Prime Day may be long gone (for now), but Amazon is up to something else—just in time for holiday-shopping season. Amazon recently kicked off its Deal of the Day series of sales, running now through the end of the year. This means there are one-day discounts on a variety of items to come, but today, October 26, the focus is on fashion.

For one day only, Amazon is offering up to 25% off of items from its in-house fashion brands. Popular brands such as Daily Ritual, Core 10, and Goodthreads, which are already affordable, are even cheaper today. Consider this an excellent opportunity to stock up on chic basics, start your holiday shopping, or treat yourself to a trend you’ve been wanting to try.

Below, we’ve rounded up 30 fashion items that are up to 25% off today and would make for regret-free wardrobe additions. But there’s no time to waste—the clock strikes at midnight.

Sorry, but winter is coming.

You’ll obviously wear this a ton.

These are leggings you’ll reach for constantly.

We’ll take one in every color.

This looks very expensive.

Thanks for these this winter staple, Amazon.

Kind of want this in every color.

The name is right, these feel soft as a cloud.

A weather-resistant wardrobe staple.

A cozy turtleneck is always a good idea.

These reviews are no joke.

You can’t go wrong with a sweater coat.

It’s flannel-shirt season. Get on board.

Not going to say no to a cloud coat.

Perfect when paired with these staple leggings.

Make room in your closet for this perfect fleece.

Amazon shoppers love this basic.

We love it when Amazon hands us the perfect layering sweater that doesn’t break the bank.

Don’t be surprised if and when this sells out.

This trendy sweater is hard to resist.

Based on how good the reviews are, people are obsessed with this.

Wow, cozy.

A year-round staple.

If you’ve been contemplating plaid for fall, here’s your chance.

She’s cozy.

A weekend essential.

These leggings have the perfect fit.

Relaxed-fit bottoms are having a moment.

Might as well prepare for winter now.

Who doesn’t need a knit robe?

Next up, see how good 5 Amazon finds look IRL.


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