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Bought by You: The 20 Most-Purchased Fashion Items of October

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If you’re reading this, you probably appreciate how much Who What Wear’s fashion editors love to shop. And they’re really, really good at it. From trend forecasting to street style and celeb outfit IDs, if it’s worth adding to your wardrobe, we’ve probably written about it and included a handy hyperlink (or as we like to say, “shopped it out”). Whether you’re interested in upgrading your work from home outfits, replacing worn-out bras, or simply finding the best jeans for your figure, Who What Wear has you covered.

Now, a new month means it’s time to turn the spotlight back on our favorite shoppers—you!

Below, you will find the most popular fashion pieces under $100 actually purchased by Who What Wear readers (and, let’s be honest, staffers too) over the past month, along with a few notes about why we also love each item. Think of it as a Who What Wear nomination seconded by hundreds—sometimes even thousands—of our readers, updated monthly not only to reflect the best purchases we’ve made but also what is still available and genuinely worth adding to your shopping cart.

Intrigued? We hope so. Keep scrolling to see the 20 most popular fashion items our readers purchased in October, and be sure to let us know if your must-haves made the list. We may shop till we drop, but our DMs are always open.

The warmth of a puffer coat with the silhouette of a sinched-waist jacket. 
Super cozy teddy, but make it fashion.
Back on this list for the third month in a row, it’s clear that this jacket is ideal for leather weather and dressing up indoor outfits.
Tbh, you can never have too many black turtlenecks.
Found: the perfect fall tank for layering.
No surprise here: this plain white tee is a Who What Wear favorite year-round.
This affordable cotton sweater was a big hit on Prime Day.
What cardigan dreams are made of.
The perfect slouchy-yet-structured sweater.
You get what all the buzz is about, right?
Paired with a denim jacket or fun flannel, this sweater dress is ready for all things autumn, and back on this list for the second month in a row. 
Looking for an excuse to dress up? We found it.
Time to replace those worn out (and worn every day) leggings? Give this high-waisted pair a try.
Ready for real pants? These jeans are beloved for their extra stretch.
Joggers: 2020s favorite pants.
Look familiar? This style is a perennial Who What Wear reader (and editor) favorite. 
This beautiful bra provides a bit more coverage and support.
If you don’t already have a mask chain, then it’s time to make this one yours.
Just a bit of whimsy, nbd. 
And of course, lug-sole boots for stomping all over the patriarchy. 

Next: The New-Era Gift Guide: 39 Items That Are 100% Relevant in 2020

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