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Coca-Cola becomes first-ever World Table Tennis partner

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World Table Tennis (WTT) is delighted to welcome on board Coca-Cola. The global industry leader joins as WTT’s first-ever partner in the modern era of the sport.

Coca-Cola will be the Official Beverage Partner of WTT events in China during 2021 – the year in which WTT embarks on its mission to revolutionise table tennis by launching a brand-new series of international events.

Coca-Cola will enjoy exclusivity across the categories of water, energy drinks and soft drinks at WTT events in China and at WTT’s upcoming showpiece, WTT Macao. China is set to host the very first Grand Smash – the top tier in professional table tennis – among other new-look WTT events in 2021.

“WTT is delighted to be teaming up with an organisation of Coca-Cola’s international calibre. This stellar partnership reinforces our ambition to elevate table tennis to the global sport’s elite.” – Liu Guoliang, WTT Council Chair

“We have been continuously supporting local and international sports events, and promote sportsmanship and a positive, healthy lifestyle. We are glad to partner with WTT to provide refreshing and memorable experiences for athletes, fans and communities around the world.” – Raymond U Io Fong, Macau Coca-Cola Beverage Co., Ltd. Chief Executive Officer.

read also:Durban to host historic 2023 ITTF World Table Tennis Championships Finals

Scheduled between 25 – 29 November 2020, WTT Macao will reveal what to expect when WTT launches its first annual calendar of events in 2021.

Pioneering a fresh, thrilling playing format in eye-catching surrounds, WTT Macao will showcase many of the sport’s biggest stars, including the reigning World champions Ma Long and Liu Shiwen. A total prize purse of USD 800,000 has been announced.

Wednesday 11 November marked the official launch of WTT Macao ticket sales The launch event also saw a trio of prestigious partnerships unveiled for WTT Macao:

Galaxy Entertainment Group (GEG) is one of the world’s leading resorts and hospitality companies. It primarily develops and operates a large portfolio of integrated resort, retail, dining and hotel facilities in Macao. GEG is committed to delivering world-class, unique experiences to its guests and building a sustainable future for the communities in which it operates.

“It is with great honour that GEG is given the opportunity to work with the Sports Bureau of the Macao SAR Government and World Table Tennis. As table tennis is one of the most popular sports, we believe that WTT Macao 2020 will be well received by residents and visitors. Through supporting the event, we hope to inject new dynamics into the city’s sporting culture and foster the development of sports tourism so that our players, residents and visitors can immerse in Macao’s charm as a diverse tourism destination with a vibrant sports and art atmosphere.” – Francis Lui, Vice Chairman of Galaxy Entertainment Group

Founded in 2015, LD Sports seeks to inspire and empower users of the platform by showcasing content from a different perspective. As such, LD Sports has become a primary educator to support children looking to kick off their sports careers. LD Sports enjoys category exclusivity in sports consulting services for WTT Macao.

“LD Sports is honoured to partner with WTT to showcase the pinnacle of professional table tennis to the world. WTT Macao will harness innovative competition methods and create a unique experience for all participating athletes. On behalf of LD Sports, I wish every player the very best and I am looking forward to plenty of outstanding table tennis action and to discover who will lift the first pieces of silverware in the WTT era!” – Zhang Leming, Founder of LD Sports

“These partnerships with global brands Coca-Cola, Galaxy Entertainment Group and LD Sports underline the significant plans that we have for our sport. WTT Macao will be a show like no other and a bold statement of our intentions to take table tennis to the next level.” – Steve Dainton, WTT Director and ITTF CEO

To find out more about WTT partnership opportunities, please contact Kimberly Koh, WTT Head of Partnerships, at kkoh@worldtabletennis.com.

Tickets for WTT Macao will be available online between 12 – 24 November and on-site between 25 – 29 November at the Tap Seac Multisport Pavilion, Macao.

The post Coca-Cola becomes first-ever World Table Tennis partner appeared first on Sporting Life.

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