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October marks the beginning of Breast Cancer Awareness Month, and I’ll be wearing pink with pride all month long. For five years, Lilly Pulitzer has partnered with the Breast Cancer Research Foundation (BCRF) to support its mission through its Print With Purpose campaigns. This year’s collection, entitled Best of Friends, was inspired by the invaluable support of friendships during difficult times. I’ve witnessed firsthand how support from loved ones impacts the experience of those diagnosed with breast cancer, and this collection was created with those relationships in mind. Plus, when you purchase any of these pieces, you won’t just be adding an on-trend color to your wardrobe—you’ll be directly impacting the lives of breast cancer patients by contributing to BCRF’s research efforts, which aim to prevent and cure breast cancer. Keep scrolling to support the Best of Friends collaboration and shop additional pink pieces this October.

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