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JAGUAR Land Rover Malaysia topped the prestigious 2020/21 Jaguar Land Rover Retailer Awards recently, winning the “Retailer of the Year” title for its “impeccable service and dedication to customers”. Sime Darby Auto Connexion (SDAC) was declared the overall winner, scoring the highest points in two out of three categories.

Sime Darby Motors managing director of retail and distribution for Malaysia Jeffrey Gan said: “Sime Darby Motors has always been committed to pursuing excellence in providing world-class services to our customers. I’m extremely proud of the team at Jaguar Land Rover Malaysia. Their hard work, dedication and passion have certainly made an impact in the automobile retail business.”

Every year, top retailers in the world are recognised by Jaguar Land Rover for their exceptional performance and customer service. The retailer challenge which started on April 1 last year and ended on March 30 this year acknowledged the synergy between three Malaysian entities, namely Jaguar Land Rover (Malaysia), Sisma Auto dealerships and Sime Darby Auto Connexion in coming out tops in this regional award. Sisma Auto dealerships came in as runner-up for the awards.

JLRM managing director Syed Ahmad Muzri Syed Faiz said: “We want to applaud the efforts of all our employees, particularly those from marketing, sales and customer service, who strived to put their best foot forward during this challenging market situation to drive the business.

“Thanks to the effective teamwork from all three departments, they have set a new benchmark that will be a tough act to follow, although I am confident that they will continue to excel. It is only fitting that we attribute this remarkable accomplishment to all employees of Jaguar Land Rover Malaysia.”

The Jaguar Land Rover Retailer of the Year award measures all aspects of each outlet’s performance, including marketing, sales and customer service, staff training and retailer presentation to ensure that it stands out from other retailers. Each category has nine to 12 different criteria, and the award is considered the most prestigious of its kind in the industry, given its regional standing.

This is the second time SDAC made it to the top, with the last merit handed out in 2016/17 when it was also named Retailer of the Year.


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