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A popular action-RPG with inescapable internet ads is trending in the Thai Twittersphere because today is “Genshin Selca Day,” apparently.

In a testament to the game’s breakout popularity, social media today is packed with hundreds (and counting!) of kawaii selfies posted by Thai players of the massive online game under #GenshinSelcaDay.

WTF is a Selca Day, you ask? Selca is Korean for selfie and a prevalent term among the stans, who post a collage of selfies and their favorite K-people on certain days of the month. Given our obsession with anything that comes after the letter K, many here have embraced the trend.

Selca Days don’t have to be solely for K-pop bands. Fans can get creative with whatever topics they please. And they can be any day too.

So for today, it’s Genshin Impact. In Thailand, at least, where most of the selca posters appear to be female. Genshin Impact is a Chinese-developed game released in late 2020 that, as of October, claimed over 50 million active users.

Here are just a few choice examples.

The whole thing left some confused about why their feeds were suddenly filling up with selfies of moe-bait.

“What hashtag is this?” read one user bewildered by the sea of wide-eyed anime boys and girls. “Are you serious?” another asked.

“Everyone is so cute! I’m quietly staring 5555,” one potential convert declared.
Genshin Impact is a Chinese-developed game released in late 2020 that, as of October, claimed over 50 million active users. The game has been praised for its gameplay mechanics and immersive open-world and is often compared to The Legend of Zelda. Critics, however, have decried its ruthless monetization.


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