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WWW Moms is where you’ll find all our current favorite shopping picks for parents and kids, personally curated by editors, staffers, and friends of Who What Wear with little ones in their lives.

Prior to becoming a new mom roughly 10 months ago, I always knew there would be a lot to get used to. Lack of sleep, a changing body, and a major new responsibility to juggle—just to name a few. One thing I thought I’d for sure have down, however, was the whole shopping thing. I mean, how hard could it be to buy little tiny clothes for your little tiny baby? Spoiler alert: pretty hard.

Sure, there’s a bit of overlap between stores for me and for my son such as Zara, Nordstrom, H&M, etc., but in addition to learning about a whole new subset of e-tailers and brands, there’s also sizing, comfort, practicality, and the act of styling a mini human to look cute to wrap my head around! Ten months in, I know I have so much more to learn and figure out, but I can confidently say that I do feel like I’m finally starting to get it. I even have recommendations to share! With that said, to see some of the baby boy finds I’m loving right now (many of which I already own), just keep scrolling. 

I love putting my son in this both on its own and layered for chillier days. 

And who could forget the matching pants?

This rash guard is probably the item in my son’s wardrobe I’ve gotten asked about the most.

This lightweight set one of my favorites.

Whats cuter than a little boy in knitwear?

One of my best Zara finds to date.

This became one of my favorite pajama brands early on.

I’m such a sucker for anything remotely personalized.

The best basic T-shirts.

When I bought this trio, I thought I’d use the green pair the least, but the color is so good I’ve ended up putting my son in them the most.

Cute sets make buying baby clothes a million times easier.

It gets better…

And better…

And better!

PSA: They make these for adults too, and I may or may not have already made my husband and son take 1000 photos with us in them.

If you’re looking for a brand to invest in, look no further.

I love mixing ecru, white, and beige pieces.

I tend to be picky about prints, but these are so cute and especially together.

Currently checking whether this comes in my size.

I put this cozy Henley romper on my son when he needs something comfortable but warm.

Again, I would love this in my size.

Sometimes, it’s just a tracksuit kind of day.

These pj’s come in tons of colors and are so easy.

Amazon finds hit different when they’re for your child.

Is it dramatic to call this the cutest thing I’ve ever seen?

I love giving these as gifts.

I think I should buy this in preparation for fall.

Bonpoint would be on top of it with the terry-cloth trend for babies.


Too sweet.

A classic.

These are some of my favorite baby pajamas of all time.

Next: The baby clothes our editor is buying for her daughter

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