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Recently, we’ve been seeing a shift in bag trends to low-key, “quiet luxury” styles that combine ease, subtlety, and quality craftsmanship. Essentially, smart investment buys that can withstand the trend cycle and last in your closet for many years ahead. With that in mind, it is unsurprising that the Gucci Jackie 1961 bag is gaining momentum this year. Originally launched in 1961 and named after Jackie Kennedy who was frequently photographed wearing the leather hobo, the bag was re-released in a new iteration on the F/W 20 runway.

Though we’ve been seeing the bag on the fashion scene since its updated version dropped several years ago, it is more popular than ever and has been one of the most-photographed bags so far in 2023—a testament to its staying power that makes it a key investment buy. Ahead, see how celebrities and fashion insiders are wearing the Gucci Jackie 1961 bag and shop the bag.

Celebrities such as Sienna Miller and Dua Lipa have been snapped recently wearing the Gucci Jackie 1961 bag. Styling it with everything from suiting to floral dresses, their looks prove it’s a piece that can be styled for practically any occasion.

Like celebs, fashion insiders have been proven they are major fans of the Gucci Jackie 1961 bag in 2023. The fact that the bag is in such high demand 62 years after its launch and 3 years after its rerelease has cemented it as a smart investment buy that only gets better with age.

No matter what your style is, Gucci has a strong collection of handbags to add to your spring wardrobe. Here, shop more styles our editors are eyeing—from cult classics to just-dropped spring pastels.

Next: Fashion People Told Me the Pieces They’re Buying First in 2023

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